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Opis

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

Szczegóły książki

• Pełny tytuł: Big Data and Innovation in Tourism, Travel, and Hospitality
• Podtytuł: Managerial Approaches, Techniques, and Applications
• Autor: Marianna Sigala, Roya Rahimi, Mike Thelwall
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 223
• EAN: 9789811363382
• ID: 21146639
• Wydawca: Springer Verlag, Singapore
• Waga: 524 g
• Wymiary: 235 × 155 × 19 mm
• Data wydania: 14. July 2019

Ulubione w innej kategorii

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