Kod: 25022392
Brand Portfolio Strategy
Autor David A Aaker
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 368
Wydawca: Simon & Schuster, 2020
- Więcej informacji o książce
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Opis
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre
Szczegóły książki
25.06 €
- Pełny tytuł: Brand Portfolio Strategy
- Autor: David A Aaker
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 368
- EAN: 9781982146528
- ISBN: 1982146524
- ID: 25022392
- Wydawca: Simon & Schuster
- Waga: 340 g
- Wymiary: 140 × 213 × 22 mm
- Data wydania: 30. April 2020
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