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Więcej informacji o Brazilian Multinationals

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Opis

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises

• Pełny tytuł: Brazilian Multinationals
• Podtytuł: Competences for Internationalization
• Autor: Afonso FleuryMaria Tereza Leme Fleury
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 462
• EAN: 9781107407060
• ISBN: 1107407060
• ID: 02051622
• Wydawca: Cambridge University Press
• Waga: 622 g
• Wymiary: 229 × 153 × 25 mm
• Data wydania: 30. August 2012

Ulubione w innej kategorii

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