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Opis

This§book addresses innovation management and product development in the cruise§tourism industry. It explains how experience management has evolved from a§strictly company-level, product- or service-focused tactical task to an§industry-wide strategic challenge, and analyses the role of intangible§reputational aspects of cruise experiences, as well as peripheral components§and stakeholders, as increasingly important factors for customer acquisition§and retention. Safety and risk issues are a central theme, as well as the§cruise sector's environmental and socio-economic impacts. Lastly, the book considers§the increasing size of cruise vessels and the accompanying standardisation of§facilities and itineraries, in conjunction with the hybridisation of cruise§passengers in connection with expanding the competitive boundaries and intensity§of competition in the cruise sector. The book approaches these issues as more§than a mere public relations campaign, recognising the fact that they have since§become the very essence of strategic cruise business development.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: Cruise Business Development
• Podtytuł: Safety, Product Design and Human Capital
• Autor: Alexis Papathanassis
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 278
• EAN: 9783319273518
• ISBN: 3319273515
• ID: 02836517
• Wydawca: Springer International Publishing AG
• Waga: 592 g
• Wymiary: 166 × 242 × 22 mm
• Data wydania: 20. April 2016

Ulubione w innej kategorii

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