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Opis

This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.??The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: Design Science in Tourism
• Podtytuł: Foundations of Destination Management
• Autor: Daniel R. Fesenmaier, Zheng Xiang
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 272
• EAN: 9783319427713
• ISBN: 3319427717
• ID: 12821443
• Wydawca: Springer International Publishing AG
• Waga: 5561 g
• Wymiary: 235 × 155 × 22 mm
• Data wydania: 05. October 2016

Ulubione w innej kategorii

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