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Opis

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
• Autor: Arch G. Woodside, Ellen M. Moore, A. G. Woodside
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 236
• EAN: 9780762308699
• ISBN: 0762308699
• ID: 04687633
• Wydawca: Emerald Publishing Limited
• Waga: 509 g
• Wymiary: 234 × 156 × 14 mm
• Data wydania: 14. August 2002

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