Kód: 20466623
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and busi ... celý popis
59.40 €
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This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
Zaradenie knihy Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries
59.40 €
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