Football Brands / Najlacnejšie knihy
Football Brands

Code: 02966214

Football Brands

by S. Bridgewater

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sp ... more

61.92 €


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Book synopsis

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Book details

61.92 €

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O nas



Przewodnik
Na skróty
Według języka
Płatność
Dostawa 2.99 €

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