Kod: 05099059
Drawing on the latest research, this book examines the tourism and leisure needs of older people. Chapters review the particular behaviours, characteristics and special requirements of the senior market and provide examples of goo ... więcej
188.40 €
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Drawing on the latest research, this book examines the tourism and leisure needs of older people. Chapters review the particular behaviours, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.
Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries
188.40 €
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