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Opis

How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Szczegóły książki

• Pełny tytuł: I'm Afraid Debbie from Marketing Has Left for the Day
• Autor: Morten Munster
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 304
• EAN: 9781786279484
• ISBN: 1786279487
• ID: 33340245
• Wydawca: Laurence King Publishing
• Waga: 336 g
• Wymiary: 140 × 209 × 28 mm
• Data wydania: 11. March 2021

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