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Więcej informacji o Impact of CRM on Organizational Performance - Case Study of MTN Nigeria

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Opis

Customer Relationship Management concerns the relationship between the organization and its customers and asserted customers are thelifeblood of any organization be it a global corporation with thousands of employees and amultibillion turnover, or a sole trader with a handful of regular customers. Customer RelationshipManagement is the same in principle for these two examples -it is the scope of CRM which can vary drastically. The organization and the customers both have sets ofconditions to consider when building the relationship, such as wants and needs of bothparties; organizations need to make a profit to survive and grow customers want good service, aquality product and an acceptable price.

Szczegóły książki

• Pełny tytuł: Impact of CRM on Organizational Performance - Case Study of MTN Nigeria
• Podtytuł: The Link between Customer Relationship Management and Organizational Performance
• Autor: Nnorom Goodluck
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 112
• EAN: 9783639318227
• ID: 06838661
• Wydawca: VDM Verlag Dr. Müller
• Waga: 183 g
• Wymiary: 220 × 150 × 7 mm
• Rok wydania: 2011

Ulubione w innej kategorii

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