Kod: 03016744
Kapferer on Luxury
Autor Jean Noel Kapferer
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 240
Wydawca: Kogan Page Ltd, 2015
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Opis
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
38.98 €
- Pełny tytuł: Kapferer on Luxury
- Podtytuł: How Luxury Brands Can Grow Yet Remain Rare
- Autor: Jean Noel Kapferer
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 240
- EAN: 9780749474362
- ISBN: 9780749474362
- ID: 03016744
- Wydawca: Kogan Page Ltd
- Waga: 380 g
- Wymiary: 157 × 233 × 16 mm
- Data wydania: 03. March 2015
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