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Opis

How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times , The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Leader's Guide to Storytelling
• Autor: Stephen Denning
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 368
• EAN: 9780470548677
• ISBN: 0470548673
• ID: 04345468
• Wydawca: John Wiley & Sons Inc
• Waga: 570 g
• Wymiary: 237 × 164 × 32 mm
• Data wydania: 05. April 2011

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