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Opis

Beyond incentives and discounts the NEW secret to customer and employee loyalty!§Use gamification and big data to take customer and employee loyalty to the next level §Learn all the game-changing methods for driving customer and employee loyalty that are based on two of the biggest trends in business today: gamification and big data.§The book explains how previous loyalty-building tactics such as frequent flyer, hotel, and grocery store programs were designed before social media and the Internet itself. The approach in this book moves beyond those discreet purchase and incentive-driven experiences to create a system driven by human motivation and digital technology that creates ongoing, persistent engagement among both customers and employees.§Rajat Paharia is the founder and Chief Product Officer at Bunchball. The company has also been spotlighted as a leading innovation company by Forbes , CNBC, Computerworld, Mashable, Marketing Sherpa , and many others.§

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
• Autor: Rajat Paharia
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 304
• EAN: 9780071813372
• ISBN: 0071813373
• ID: 01321290
• Wydawca: McGraw-Hill Education - Europe
• Waga: 526 g
• Wymiary: 230 × 158 × 25 mm
• Data wydania: 16. July 2013

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