Kod: 28223467
Luxury Brand Management in Digital and Sustainable Times, 4th Edition
Autor Gerald Mazzalovo
Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 544
Wydawca: John Wiley & Sons Inc, 2020
- Więcej informacji o książce
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Opis
Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with many examples (o
Szczegóły książki
43.12 €
- Pełny tytuł: Luxury Brand Management in Digital and Sustainable Times, 4th Edition
- Autor: Gerald Mazzalovo
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 544
- EAN: 9781119706281
- ISBN: 1119706289
- ID: 28223467
- Wydawca: John Wiley & Sons Inc
- Waga: 906 g
- Wymiary: 235 × 166 × 35 mm
- Data wydania: 03. December 2020
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