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Więcej informacji o Managing Media Companies - Harnessing Creative Value 2e

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Opis

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Pełny tytuł: Managing Media Companies - Harnessing Creative Value 2e
• Autor: Annet Aris
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 400
• EAN: 9780470713952
• ISBN: 047071395X
• ID: 04390421
• Wydawca: John Wiley & Sons Inc
• Waga: 758 g
• Wymiary: 235 × 190 × 22 mm
• Data wydania: 02. April 2009

Ulubione w innej kategorii

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