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Opis

Seminar paper from the year 2003 in the subject Tourism, printed single-sided, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, 25 entries in the bibliography, language: English, abstract: In today s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities.Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.

Szczegóły książki

Kategoria Książki po angielsku Lifestyle, sport & leisure Handicrafts, decorative arts & crafts

• Pełny tytuł: Market Segmentation and Branding in the Hotel Industry
• Autor: Nora Burkard
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 46
• EAN: 9783656085058
• ISBN: 3656085056
• ID: 01671910
• Wydawca: Grin Publishing
• Waga: 73 g
• Wymiary: 210 × 148 × 3 mm
• Data wydania: 19. December 2011

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