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Book synopsis

Before you buy something (this book), what must you believe about it? If you don't believe that, what objection comes to mind? What would it take to establish that belief with you? How else could that be done? What other beliefs must you have before you buy, and how could they be established? Research shows there are ten Buyer Beliefs that cause objections when they are missing or weak. It also shows there are multiple ways to establish each belief. You just proved both statements, didn't you? And now you know that missing Buyer Beliefs cause objections. This unique book contains the knowledge, skills, and strategies you need to prevent, preempt, and respond to every objection you get. And it has what you need to know to "answer the unanswerable" objections. Most salespeople get objections in only three or four of the ten Buyer Belief categories. That means you don't need to learn a new sales model. The one you have now may work fine except in a few places where you're getting objections. All you need to do is plug the correct strategies into your current sales model in the right places to handle these objections. In this comprehensive book, you'll find the core sales skills necessary to establish each Buyer Belief. We've also included examples of how to prevent, preempt, and respond to the 85 most common sales stopping objections. Just open the book and scan the list. You'll recognize the ones you get. Just imagine what it would have been like if your boss on your first day at work in sales had said, "Here's a 'sales strategy book' that has every objection our sales team gets for each of our products/services when selling against each of our competitors. This book has strategies and tactics you can use to PREVENT objections from entering the prospect's mind. But if you see on the Competitor Analysis that the objection already exists, then look at the examples of how to PREEMPT it and if need be, the scripted examples of how to RESPOND using tactics our team has used successfully in the past. Go ahead and personalize them to your style." What would that book have been worth to you? Get this book now and start customizing and personalizing the strategies and tactics for each and every objection you get. Build your own sales strategy book. "A year from now you may wish you had started today." ż Karen Lamb, Author How many qualified prospects do you each month have that don't result in a sale? How many of these were lost to competitors? What is the average value of your sale? Look at the price of this book. How many additional sales will you have to make to pay for it? How great will you feel when you can handle any objection that comes your way? Get started today, buy the book now, and never again get an objection you can't handle!

Book details

• Full title: Objection Free Selling
• Subtitle: How to Prevent, Preempt, and Respond to Every Sales Objection You Get
• Author: Robert P DeGroot
• Language: English
• Binding: Paperback
• Number of pages: 314
• EAN: 9780986405839
• ISBN: 0986405833
• ID: 13527630
• Publisher: Sales Training International
• Weight: 423 g
• Dimensions: 229 × 152 × 16 mm
• Date of publishing: 15. June 2016

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