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Opis

There is no denying the creativity of someone who can persuade one of the 50 largest private companies in the U.S. to create a position for him called "creative paradox," or someone who can convince the accounting department of that same company to write off to the company art collection the purchase of more than a dozen roll-top desks to be used in his "creative lab," or someone who could come up with such a goofy title for a book. MacKenzie worked for the Hallmark greeting card company for 30 years, first as a sketch artist and eventually as an upper-level manager, until he escaped the "hairball" by creating his own niche. A corporate hairball is an entangled pattern of behavior or a mess of bureaucratic procedure that discourages originality and stifles imagination. A consultant for the last seven years, MacKenzie tells what he knows about creativity and what he learned about the creative process in a corporate setting.

Szczegóły książki

• Pełny tytuł: Orbiting the Giant Hairball
• Autor: Gordon MacKenzie
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 224
• EAN: 9780670879830
• ISBN: 0670879835
• ID: 05249235
• Wydawca: Penguin Random House Australia
• Waga: 324 g
• Wymiary: 131 × 183 × 22 mm
• Data wydania: 01. April 1998

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