Code: 06365273
Political Marketing
by Bruce I. Newman
his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect ... more
- Language:
English - Binding: Hardback
- Number of pages: 352
Publisher: Taylor & Francis Ltd, 2011
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Book synopsis
his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market
Book details
Book category Książki po angielsku Society & social sciences Politics & government Political control & freedoms
235.60 €
- Full title: Political Marketing
- Subtitle: Theoretical and Strategic Foundations
- Author: Bruce I. Newman
- Language: English
- Binding: Hardback
- Number of pages: 352
- EAN: 9780765622914
- ISBN: 9780765622914
- ID: 06365273
- Publisher: Taylor & Francis Ltd
- Weight: 612 g
- Dimensions: 229 × 152 × 23 mm
- Date of publishing: 15. May 2011
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