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Opis

The twentieth century has been called "the century of propaganda". This book explores the concept of propaganda in a genuinely multi-disciplinary way. It begins by defining what propaganda is and how it came into existence, before analysing the three concepts that underpin all propaganda - symbolism, rhetoric and myth. The book then looks at the key elements of propaganda, namely emotion, hyperbole, manipulation and utopla, before presenting a unique theory that the core of propoganda lies in a basic social construction of enmity. Points made in the book are backed up by illuminating case studies from recent history that focus on spin, the war in Afghanistan, single-issue groups, negative advertising, and a powerful final chapter analysing the war in Iraq in 2003.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Politics & government Political control & freedoms

• Pełny tytuł: Politics and Propaganda
• Podtytuł: Weapons of Mass Seduction
• Autor: Nicholas J. O'Shaughnessy
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 272
• EAN: 9780719068539
• ISBN: 0719068533
• ID: 04647759
• Wydawca: Manchester University Press
• Waga: 444 g
• Wymiary: 232 × 157 × 16 mm
• Data wydania: 01. December 2004

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