Kod: 17603876
Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
Autor Carl MacInnes, Peter Steidl
This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and ta ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 198
Wydawca: Createspace Independent Publishing Platform, 2016
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Opis
This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the
Szczegóły książki
29.36 €
- Pełny tytuł: Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
- Autor: Carl MacInnes, Peter Steidl
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 198
- EAN: 9781523842322
- ISBN: 1523842326
- ID: 17603876
- Wydawca: Createspace Independent Publishing Platform
- Waga: 199 g
- Wymiary: 203 × 127 × 11 mm
- Data wydania: 07. March 2016
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