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Opis

From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Sociology & anthropology Sociology

• Pełny tytuł: Sociology of the World Rally Championship
• Podtytuł: History, Identity, Memories and Place
• Autor: Hans Erik Naess
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 260
• EAN: 9781137405432
• ISBN: 1137405430
• ID: 04771857
• Wydawca: Palgrave Macmillan
• Waga: 444 g
• Wymiary: 144 × 217 × 21 mm
• Data wydania: 19. September 2014

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