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Opis

The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Media studies

• Pełny tytuł: State Agency Public Relations
• Podtytuł: The Public Information Model Evolves
• Autor: Carol Madere
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 168
• EAN: 9783639190991
• ISBN: 3639190998
• ID: 06827207
• Wydawca: VDM Verlag
• Waga: 254 g
• Wymiary: 229 × 152 × 10 mm
• Data wydania: 26. August 2009

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