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Opis

For courses in strategy and strategic management. Core strategic management concepts without the excessStrategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition
• Autor: Jay B. Barney, William S. Hesterly
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 544
• EAN: 9781292258041
• ISBN: 1292258047
• ID: 20850715
• Wydawca: PEARSON Education Limited
• Waga: 972 g
• Wymiary: 204 × 254 × 24 mm
• Data wydania: 29. May 2018

Ulubione w innej kategorii

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