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Opis

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the third edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Distributive industries

• Pełny tytuł: Strategic Retail Management
• Podtytuł: Text and International Cases
• Autor: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 484
• EAN: 9783658101824
• ISBN: 3658101822
• ID: 09301578
• Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Waga: 982 g
• Wymiary: 242 × 170 × 21 mm
• Data wydania: 08. October 2016

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