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Opis

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that Front-End Developers and Web Designers need to embrace SXO best practices to ensure websites are not only optimized by metadata, metrics and analytics that SEO provides but also ensure that a website or application is easy-to-use and behaves in a way the user expects because happy users drives higher retention rates and higher revenue which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.WHAT YOU'LL LEARN:Learn SXO best practices and how it differs from tradition SEOOptimize websites for both search engine bots and users Increase a website's ranking in SERPsHow to improve a website's conversion ratesTo grow revenue from organic trafficWHO IT'S FOR: Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO. 

Szczegóły książki

Kategoria Książki po angielsku Computing & information technology Computer programming / software development Web programming

• Pełny tytuł: Art of SXO
• Podtytuł: Placing UX Design Methods into SEO Best Practices
• Autor: Zuzanna Kruger
• Język: Angielski
• Oprawa: Miękka
• EAN: 9781484292112
• ID: 42412564
• Wydawca: APress
• Wymiary: 235 × 155 mm
• Rok wydania: 2023

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