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Opis

Most advertisements are characterized by an intriguing and fascinating use of language because ads depend on effective language use, among other resources to communicate products' features, benefits and other specific information needed by the audience and influence them. This book examines the language of Nigerian advertising from various pragmatics perspectives ranging from speech acts, indexicality, implicatures, presupposition to Nigerian socio-cultural elements that Nigerian advertisers employ in order to achieve their advertising goals. The book provides a clear pragmatic base for interpreting and understanding the language of advertising within the Nigerian sociocultural environment. Furthermore, the contextual speech act approach adopted in the work provides a good model for the teaching of the language of advertising in Nigerian schools.

Szczegóły książki

Kategoria Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Pełny tytuł: The Language of Advertising:
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 224
• EAN: 9786203923179
• ISBN: 6203923176
• ID: 38382634
• Wydawca: LAP LAMBERT Academic Publishing
• Waga: 352 g
• Wymiary: 220 × 150 × 13 mm
• Data wydania: 08. November 2021

Ulubione w innej kategorii

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