Code: 11118570
The Tanning of America
by Steve Stoute, Mim Eichler Rivas
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation.When Fortune 500 companies need to reenergize or reinvent a l ... more
- Language:
English - Binding: Paperback
- Number of pages: 290
Publisher: Avery Pub Group, 2012
- More about this
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Book synopsis
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, th
Book details
14.53 €
- Full title: The Tanning of America
- Subtitle: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Author: Steve Stoute, Mim Eichler Rivas
- Language: English
- Binding: Paperback
- Number of pages: 290
- EAN: 9781592407385
- ISBN: 1592407382
- ID: 11118570
- Publisher: Avery Pub Group
- Weight: 227 g
- Dimensions: 210 × 140 × 19 mm
- Date of publishing: 07. August 2012
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