Kod: 08656747
Transcultural Marketing for Incremental and Radical Innovation
Autor Bryan Christiansen, Christiansen, Bryan Christiansen
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and se ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 394
Wydawca: Idea Group,U.S., 2013
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Opis
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management International business
216.99 €
- Pełny tytuł: Transcultural Marketing for Incremental and Radical Innovation
- Autor: Bryan Christiansen, Christiansen, Bryan Christiansen
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 394
- EAN: 9781466647497
- ISBN: 9781466647497
- ID: 08656747
- Wydawca: Idea Group,U.S.
- Waga: 1726 g
- Wymiary: 286 × 221 × 36 mm
- Data wydania: 30. November 2013
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