Code: 10043115
Truth in Marketing
by Anker Boysen Thomas
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of ... more
- Language:
English - Binding: Hardback
- Number of pages: 130
Publisher: Taylor & Francis Ltd, 2016
- More about this
You might also like
-
Hanging from a Tree by My Knees
13.01 € -18 % -
Down-To-Earth Judaism: Food, Money, Sex, and the Rest of Life
17.34 € -13 % -
Demystifying College Success
16.23 € -
Mana
27.94 € -
Economic Policy and Democratic Thought
74.86 € -
Deep Cuba
22.49 € -19 % -
A Caress of Twilight
7.15 € -23 %
Give this book as a present today
- Order book and choose Gift Order.
- We will send you book gift voucher at once. You can give it out to anyone.
- Book will be send to donee, nothing more to care about.
More about Truth in Marketing
You get 220 loyalty points
Book synopsis
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethic
Book details
Book category Książki po angielsku Economics, finance, business & management Business & management Business ethics & social responsibility
87.87 €
- Full title: Truth in Marketing
- Author: Anker Boysen Thomas
- Language: English
- Binding: Hardback
- Number of pages: 130
- EAN: 9781138849198
- ISBN: 9781138849198
- ID: 10043115
- Publisher: Taylor & Francis Ltd
- Weight: 292 g
- Dimensions: 146 × 226 × 14 mm
- Date of publishing: 01. April 2016
Trending among others
-
Wisdom Of Crowds
10.08 € -24 % -
The End of Reality
16.94 € -23 % -
Corporate Social Responsibility: A Very Short Introduction
9.27 € -28 % -
Negotiate This!
28.44 € -
The Gold Standard Building a World-Class Team
15.83 € -21 % -
Ben and Jerry's Double-dip
18.25 € -12 % -
Ethics and Compliance Programs in Multinational Organizations
61.44 € -
Stewardship: Choosing Service Over Self-Interest
21.99 € -21 % -
It Doesn't Have to Be Crazy at Work
14.72 € -25 % -
No Asshole Rule
9.78 € -26 % -
Start-Up Nation
14.42 € -28 % -
Conscious Capitalism, With a New Preface by the Authors
19.36 € -15 % -
Asshole Survival Guide (International Edition)
13.31 € -16 % -
Trailblazer
10.08 € -24 % -
Survival of the Savvy
19.87 € -35 % -
Winners Never Cheat
24.51 € -14 % -
House Of Lies
18.15 € -19 % -
Oxford Handbook of Corporate Social Responsibility
59.62 € -9 % -
Wisdom of Finance
11.29 € -28 % -
Start-Up Nation
29.45 € -21 % -
World Guide to CSR
66.88 € -
Just Culture
63.66 € -5 % -
Business Models in the Circular Economy
74.15 € -
Business Ethics: An Ethical Decision-Making Approa ch
55.79 € -
Corporate Social Responsibility
84.95 € -
New Leaders
13.31 € -28 % -
Key Concepts in Corporate Social Responsibility
36.31 € -10 % -
CSR and Sustainability
78.99 € -
Giving Voice to Values
22.29 € -
Firms of Endearment
41.36 € -
Ethics and Management in the Public Sector
75.66 € -
Responsibility Revolution - How the Next Generation of Businesses Will Win
26.43 € -18 % -
Investment Answer
17.34 € -18 % -
Malfeasance & Immorality
18.66 € -18 % -
Common-Sense Business
26.43 € -4 % -
Business Ethics in Action
82.42 € -
Corporate Social Responsibility and Corporate Governance
174.95 € -
Just Culture
68.90 € -
ISO 26000
70.11 € -
Lethal But Legal
33.69 € -18 % -
End of Corporate Social Responsibility
43.38 € -10 % -
Trust Us, We'Re Experts!
21.68 € -12 % -
After Greenwashing
45.90 € -
Virtue of Prosperity, the
18.25 € -12 % -
The ESG and Sustainability Handbook for Business
40.65 € -19 % -
Social Responsibilities of the Businessman
49.23 € -
Ethics 101
10.48 € -21 % -
Oxford Handbook of Corporate Social Responsibility
226.81 € -
Ethics of Artificial Intelligence
165.26 €
Osobní odběr Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Wszelkie prawa zastrzeżonePrywatnieCookies
Vrácení do měsíce
Zdarma od 49.99 €
02/210 210 99 (8-15.30h)