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Book synopsis

"Typography Essentials "is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role.A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.

Book details

Book category Książki po angielsku The arts Industrial / commercial art & design Typography & lettering

• Full title: Typography Essentials
• Author: Ina Saltz
• Language: English
• Binding: Paperback
• Number of pages: 208
• EAN: 9781592537402
• ISBN: 1592537405
• ID: 04415561
• Publisher: Rockport Publishers Inc.
• Weight: 704 g
• Dimensions: 254 × 219 × 16 mm
• Date of publishing: 01. September 2011

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