Code: 06904232

Estrategias de Campana en Uruguay

Name: Estrategias de Campana en Uruguay
Brand: Dictus Publishing
SKU: 06904232
Price: 22.24 EUR
Availability: InStock
Author: Victoria Contartese
ISBN: 9783847385301

by Victoria Contartese

Language: Spanish
Binding: Paperback
Number of pages: 104
Publisher: Dictus Publishing, 2014
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RRP: 26.12 €

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La comunicación y el marketing político en la actualidad se han constituido en actores esenciales para la competencia electoral democrática. Al cambiar los paradigmas comunicacionales y las coyunturas es fundamental para toda campańa contar con una estrategia profesional que permita la consecución del fin esperado. En Uruguay, si bien la digitalización y las telecomunicaciones han avanzado de forma sorprendente en comparación con el resto de Latinoamérica, existe aún una cierta reticencia a la profesionalización de las campańas electorales. El presente trabajo pretende realizar un análisis de la campańa del Frente Amplio para las elecciones de 2009, a fin de determinar qué parámetros establecidos por el marketing político fueron utilizados en la misma y de esta manera realizar una aproximación del estado de ésta disciplina en Uruguay.