Code: 10919838
12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
How to succeed as a marketing leader in today's global, digital world
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Book synopsis
How to succeed as a marketing leader in today's global, digital world
Book details
Book category
Books in English
Economics, finance, business & management
Business & management
Management & management techniques
- Full title: 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
- Author: Thomas Barta, Patrick Barwise
- Language: English
- Binding: Hardback
- Number of pages: 240
- EAN: 9781259834714
- ISBN: 9781259834714
- ID: 10919838
- Publisher: McGraw-Hill Education
- Weight: 418 g
- Dimensions: 240 × 163 × 28 mm
- Date of publishing: 16. October 2016
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