Code: 09487607

Abocard

Name: Abocard
Brand: Gbi-Genios Verlag
SKU: 09487607
Price: 9.11 EUR
Availability: InStock
Author: E Krug
ISBN: 9783737936286

by E Krug

Language: German
Binding: Paperback
Number of pages: 16
Publisher: Gbi-Genios Verlag, 2015
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9.11 €

RRP: 10.12 €

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Book synopsis

Bei den regionalen Tageszeitungen stehen zurzeit Rabattkarten mit Chips oder Magnetstreifen, so genannte Abocards, hoch im Kurs, da sie sich positiv auf den Kundenbindungsprozess auswirken. (1) Neben dem Zeitungsverlag haben sowohl die Abonnenten, als auch die Anzeigenkunden, sprich Händler oder Dienstleister, ihre Vorteile von den Abocards. (2) , (3) Die Tendenz, Abocards einzusetzen ist steigend, dabei wird die Anzahl der Anbieter zunehmen und das System ausgeklügelter werden. (1) , (2)