Code: 09487615

Abomarketing

Name: Abomarketing
Brand: Gbi-Genios Verlag
SKU: 09487615
Price: 9.10 EUR
Availability: InStock
Author: K Zirkel
ISBN: 9783737936408

by K Zirkel

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
More about this

9.10 €

RRP: 10.11 €

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Book synopsis

Immer weniger Verbraucher lassen sich durch ein Abonnement binden: 60 Prozent kritisieren eine festgesetzte Mindestbezugsdauer. Statt Prämien als Geschenk für ein Abo bevorzugen Neukunden Rabatte, wie zum Beispiel einen vergünstigten Einzelpreis für das Produkt. Im Visier der Verlage ist immer häufiger die Zielgruppe der Jugendlichen: Sie sind die Abonnenten von morgen und schon allein angesichts der demografischen Entwicklung eine attraktive Zielgruppe.