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Book synopsis

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the "active audience theory" of the Birmingham School and its legacies.However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of "encoding/decoding" and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

Book details

Book category Books in English Humanities History Regional & national history

• Full title: Active Audience
• Subtitle: A New Materialistic Interpretation of a Key Concept of Cultural Studies
• Author: Huimin Jin
• Language: English
• Binding: Paperback
• Number of pages: 180
• EAN: 9783837618969
• ISBN: 383761896X
• ID: 05297671
• Publisher: Transcript Verlag
• Weight: 256 g
• Dimensions: 225 × 151 × 14 mm
• Date of publishing: 15. November 2012

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