Code: 06667835
Active Consumer
by Marina Bianchi
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in whic ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: Taylor & Francis Ltd, 2014
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Book synopsis
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can
Book details
Book category Books in English Economics, finance, business & management Economics
66.85 €
- Full title: Active Consumer
- Author: Marina Bianchi
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9781138007147
- ISBN: 9781138007147
- ID: 06667835
- Publisher: Taylor & Francis Ltd
- Weight: 530 g
- Dimensions: 234 × 156 mm
- Date of publishing: 08. April 2014
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