Advances in Services Marketing / Najlacnejšie knihy
Advances in Services Marketing

Code: 01757191

Advances in Services Marketing

by Hans Mühlbacher, Jean-Paul Flipo

The economic impact of services is steadily increasing. Against this background knowledge regarding their development and marketing is one of the key factors of success.§This book presents the findings of the First French-German W ... more

64.96 €


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Book synopsis

The economic impact of services is steadily increasing. Against this background knowledge regarding their development and marketing is one of the key factors of success.§This book presents the findings of the First French-German Workshop on Services Marketing. The wide range of topics includes articles on the optimal design of services and their internationalisation as well as on instruments for the analysis of service markets.

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