Aerospace Marketing Management / Najlacnejšie knihy
Aerospace Marketing Management

Code: 14277590

Aerospace Marketing Management

by Philippe Malaval, Christophe Benaroya, Jonathan Aflalo

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to ai ... more

94.76 €


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Book synopsis

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.

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Book category Books in English Economics, finance, business & management Business & management Management & management techniques

94.76 €

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