Code: 02428826

Against the Mainstream

Name: Against the Mainstream
Brand: Peter Lang Publishing Inc
SKU: 02428826
Price: 36.49 EUR
Availability: InStock
Author: George Gerbner
ISBN: 9780820441634

by George Gerbner

Language: English
Binding: Paperback
Number of pages: 515
Publisher: Peter Lang Publishing Inc, 2002
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Book synopsis

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.