Code: 32759817

Aging Consumer

Name: Aging Consumer
Brand: Taylor & Francis Ltd
SKU: 32759817
Price: 69.85 EUR
Availability: InStock
Author: Aimee Drolet
ISBN: 9780367360931

by Aimee Drolet, Carolyn Yoon

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future r ... more

Language: English
Binding: Paperback
Number of pages: 352
Publisher: Taylor & Francis Ltd, 2020
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Book synopsis

The Aging Consumer: Perspectives from Psychology and Marketing, 2^nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.