Code: 13597673

Analytic Activism

Name: Analytic Activism
Brand: Oxford University Press Inc
SKU: 13597673
Price: 217.70 EUR
Availability: InStock
Author: David Karpf
ISBN: 9780190266127

by David Karpf

Language: English
Binding: Hardback
Number of pages: 222
Publisher: Oxford University Press Inc, 2017
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217.70 €

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Book synopsis

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.