Code: 04668125

B2B

Name: B2B
Brand: Perseus Books
SKU: 04668125
Price: 16.19 EUR
Availability: InStock
Author: Michael Cunningham
ISBN: 9780738205229

by Michael Cunningham

Language: English
Binding: Paperback
Number of pages: 224
Publisher: Perseus Books, 2002
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16.19 €

RRP: 19.73 €

You save 3.54 €

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Book synopsis

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.