Code: 09487294

Balanced Scorecard

Name: Balanced Scorecard
Brand: Gbi-Genios Verlag
SKU: 09487294
Price: 12.63 EUR
Availability: InStock
Author: M Westphal
ISBN: 9783737931960

by M Westphal

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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12.63 €

RRP: 14.15 €

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Book synopsis

Die Balanced Scorecard hat sich inzwischen von einem betriebswirtschaftlichen Konzept zu einem weitgenutzten Instrument gemausert. Nicht nur Großunternehmen benötigen eine Balanced Scorecard; auch Mittelständler und Kleinunternehmer erkennen zunehmend den Nutzen dieses Instruments. Die Balanced Scorecard ist nicht mehr DAS zentrale Unternehmensplanungstool, sondern wird inzwischen in einer Vielzahl von Spezialausprägungen genutzt.