Code: 19758251
Basic and Advanced Focus Groups
by David Morgan
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
- Language:
English - Binding: Paperback
- Number of pages: 216
Publisher: SAGE Publications Inc, 2018
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41.54 €
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Book synopsis
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
Book details
Book category Books in English Society & social sciences Sociology & anthropology Sociology
41.54 €
- Full title: Basic and Advanced Focus Groups
- Author: David Morgan
- Language: English
- Binding: Paperback
- Number of pages: 216
- EAN: 9781506327112
- ISBN: 1506327117
- ID: 19758251
- Publisher: SAGE Publications Inc
- Weight: 388 g
- Dimensions: 231 × 189 × 12 mm
- Date of publishing: 13. September 2018
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