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Book synopsis

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Be Unique or Be Ignored
• Subtitle: The CEO's Guide to Branding
• Author: Marc H Rudov
• Language: English
• Binding: Paperback
• Number of pages: 166
• EAN: 9780974501734
• ISBN: 9780974501734
• ID: 07426201
• Publisher: MHR Enterprises
• Weight: 260 g
• Dimensions: 231 × 153 × 18 mm
• Date of publishing: 11. November 2013

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