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Book synopsis

Behavioral research is making a significant§impact on many academic disciplines. Its status as the source of some of the§most profound research in the social sciences is unparalleled. Therefore, it is not surprising§that§interest in Behavior and Operational Research (OR) is§burgeoning, even though understanding the relationship between knowledge, behavior§and action has been an academic preoccupation in OR since the beginning of the§discipline.§§This book introduces the idea of Behavioral OR,§where the theoretical and empirical developments in the behavioral field are§making an impression on OR academics and practitioners alike. The book provides§a much needed overview that connects together theory, methodology and practice§and offers the "state of the art" on Behavioral Operational Research theory and§practice. The book not only includes chapters by leading academics, but also§includes rich and insightful real-life case studies by practitioners.§

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Behavioral Operational Research
• Subtitle: Theory, Methodology and Practice
• Author: Martin Kunc, Jonathan Malpass, Leroy White
• Language: English
• Binding: Hardback
• Number of pages: 395
• EAN: 9781137535498
• ISBN: 1137535490
• ID: 02961109
• Publisher: Palgrave Macmillan
• Weight: 652 g
• Dimensions: 160 × 219 × 30 mm
• Date of publishing: 08. July 2016

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