Code: 09488901

Bertelsmann und Springer

Name: Bertelsmann und Springer
Brand: Gbi-Genios Verlag
SKU: 09488901
Price: 12.63 EUR
Availability: InStock
Author: T Trares
ISBN: 9783737951166

by T Trares

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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12.63 €

RRP: 14.15 €

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Book synopsis

Axel Springer hat dank eines Sondererlöses im Jahr 2008 den höchsten Gewinn der Unternehmensgeschichte eingefahren. Zudem will Deutschlands größter Zeitungsverlag gerade in der Finanzkrise investieren und so Marktanteile hinzugewinnen. Dagegen musste Europas größter Medienkonzern Bertelsmann 2008 einen Gewinneinbruch hinnehmen. Mit den Verkäufen der Musikfirma Sony BMG sowie den US-Töchtern der Buchklubsparte Direct Group haben die Gütersloher den Konzernumbau vorerst abgeschlossen. Für 2009 wagen beide Konzerne aufgrund des schwierigen Umfeldes keine Prognose.