Code: 01256120
Best Practices in Marketing and their Impact on Quality of Life
by Helena Maria Alves
Gathering cases from around the world, this book reviews best practices in marketing and their impact on quality of life. Each case details a specific social problem and the marketing strategy adopted to resolve it, plus results f ... more
- Language:
English - Binding: Hardback
- Number of pages: 260
Publisher: Springer, 2013
- More about this
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Book synopsis
Gathering cases from around the world, this book reviews best practices in marketing and their impact on quality of life. Each case details a specific social problem and the marketing strategy adopted to resolve it, plus results for society and individual.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
122.32 €
- Full title: Best Practices in Marketing and their Impact on Quality of Life
- Author: Helena Maria Alves
- Language: English
- Binding: Hardback
- Number of pages: 260
- EAN: 9789400758773
- ISBN: 9400758774
- ID: 01256120
- Publisher: Springer
- Weight: 554 g
- Dimensions: 242 × 160 × 20 mm
- Date of publishing: 05. June 2013
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